The list of winners based on the final voting is as follows:

• Grand Prix of the competition – Leader in the loyalty marketing market in Russia – Alfa-Bank (Loyalty program for entrepreneurs "Money on Top").

• Best loyalty program for financial institutions – Bank “Saint Petersburg” (Loyalty bonus program “Bright”).

• Best loyalty program for a telecommunications company – Gazprombank Mobile (Loyalty program “Be Together”).

• Best loyalty program for a grocery retailer – Retail Chain Lenta (Program “Mini-Lenta”).

• Best loyalty program in the transportation sector – CDEK (Loyalty program).

• Best loyalty program in the service sector – CDEK (Loyalty program).

• Best loyalty program in the B2B segment – Award shared by Sberbank (Loyalty program for entrepreneurs “SberBusiness Thank You”) and Alfa-Bank (Loyalty program for entrepreneurs "Money on Top").

• Best mobile loyalty program – beeline (Loyalty program "Hives").

• Best short-term loyalty program – Alfa-Bank (Project "Alfa-Friday").

• Best co-branding loyalty program – Ingosstrakh (Project “INGO Ecosystem”).

• Best project for creating an emotional connection between the brand and the customer – Sberbank (Referral program “Everyone Wins”).

• Best project for fostering internal corporate loyalty – beeline (Calendar with employees).

• Best project for developing young employees – Media Instinct Group (Project "Open MI Internship Program").

• Best loyalty program using plastic cards – Bank “Saint Petersburg” (Loyalty bonus program “BRIGHT”).

• Payment card of the year – Gazprombank (Smart Gazprombank card).

• Best premium card – Alfa-Bank (Alfa Only).

• Best card for profitable purchases – Gazprombank (Smart Gazprombank card).

• Best card for purchases abroad – Gazprombank (UnionPay debit card from Gazprombank).

• Best co-brand (Bank - Grocery Retail) – Alfa-Bank (“Orange Card” from Alfa-Bank with increased cashback at Pyaterochka and Perekrestok).

• Best co-brand (Bank - Telecom) – Alfa-Bank (Alfa-Bank debit card and Beeline “1-5-25”).

• Best cashback program for banking products – Alfa-Bank (Loyalty program for entrepreneurs "Money on Top").

• Best loyalty program for salary clients – Alfa-Bank (Highest cashback, free cash withdrawals, transfers, and notifications: how salary clients live at Alfa-Bank).

• Award for effective use of social media in the loyalty program – Gemotest (SMM strategy for converting entertainment content into leads).

• Award for effective use of marketing communications systems – Gemotest (Special approach to email marketing in healthcare).

• Award for effective use of CRM in the loyalty program – Shared by Gazprombank Mobile (Loyalty program “Be Together”) and Pharmacy Network 36.6 and GORZDRAV supported by "GlowByte" (Project “Effective use of CRM in the loyalty program ‘Club of Healthy People 36.6’ and GORZDRAV”).

• Award for best rewards catalog – Alfa-Bank (Loyalty program for entrepreneurs “Money on Top”).

• Best advertising campaign promoting a loyalty program – Alfa-Bank (Loyalty program for entrepreneurs “Money on Top”).

• Best marketing campaign implemented within a loyalty program – Alfa-Bank (Advertising campaign “Super Cashback Wheel with Brickspacer Bear”).

• Start of the Year – Best new project in loyalty marketing – Sberbank (Award for entrepreneurs from Sber “Favorite Small Business”).

• Innovation of the Year – Technological breakthrough of the year in loyalty marketing – NSPK JSC (Loyalty program of NSPK JSC for users of SBP and holders of "Mir" cards).

• Best Claims Handling - CDEK (How to increase customer loyalty and company revenue through a contact center: CDEK's experience).

• Best Project Using Digital Technologies - Gazprombank Auto Leasing (CDP Gazprombank Auto Leasing).

• Personalization of the Year - Alfa-Bank (Alfa-Bank and Vkusno — i tochka: partnership focused on youth).

• Best Customer Journey Map - Gazprombank Auto Leasing (CDP Gazprombank Auto Leasing).

• Best Accounting Support Call Center - SberSolutions (Customer Care Center. Promptly, qualitatively, with care for beloved clients).

• Call Center of the Year - beeline (beeline Rapid Response Group for combating fraud).

• Solution of the Year - beeline (Solution for processing loyalty and gamification Accelera).

• Vendor of the Year - beeline (Solution for processing loyalty and gamification Accelera).

• Service of the Year - MegaFon (Project "Catch Up in 30").

• CX Team of the Year - Alfa-Bank.

• Marketer of the Year - Mikhriiniso Nigmatullina (Vista Print).

• Person of the Year - Diana Vasneva (Alfa-Bank).

Congratulations to all the winners!

This year, 42 projects from 25 companies and nine countries were submitted to the competition. 15 applications scored maximum points in the nominations and became winners.

The list of winners based on the final voting results:

• Gran-Prix - FinTech Digital Bank for Holding Company of the Year – Alfa-Bank (Russia)

• Best Personal Finance Platform - Sun Finance (Latvia)

• Best B2B Payments Platform – TerraPay (India)

• Best Consumer Lending Platform – PSB (Russia)

• Best InsurTech Solution - Synetics Solutions (United Kingdom)

• Best Banking Infrastructure Platform – PSB (Russia)

• B2B Payment Innovation Award – Alfa-Bank (Russia)

• Consumer Payments Innovation Award – E& (UAE)

• Personal Finance Innovation Award - FlyFin AI (USA)

• Banking Innovation Award – Alfa-Bank (Russia)

• Cryptocurrency Innovation Award – Haruko (United Kindgom)

• InsurTech Innovation Award - Bolt Insurance (USA)

• Best Use of Blockchain in FinTech - AMINA Bank (Switzerland)

• FinTech of the Year – TransferMate (Ireland)

• Team of the Year in FinTech - FAB (UAE)

Congratulations!

Winners of the FinTech Awards Russia 2024:

• Nomination "Best Consumer Lending Platform". Winner – Avito | “Credit Purchases on Avito: the first POS lending project in the C2C segment in Russia”.

• Nomination "Best Personal Finance Platform". Winner – Sberbank | “Sber Credit Card”.

• Nomination "Best Consumer Payments Solution". Winner – Alfa-Bank | “Alfa Pay”.

• Nomination "Best Corporate Payments Solution". Winner – shared between Sberbank | “Sber Treasury Channel” and Alfa-Bank | “Super Service Package for Liquidity Management”.

• Nomination "Best B2B Payments Platform". Winner – Alfa-Bank | “Alfa Pay B2B”.

• Nomination "Best Research / Analytics Platform". Winner – Sberbank | Analytical Platform (AF.Puzzle Analytics).

• Nomination "Best Risk Management Service". Winner – Sberbank | Promising Solutions from Sber for the Market of Interest Rate and Currency Derivatives.

• Nomination "Best Fraud Prevention Platform". Winner – Sberbank | Anti-fraud systems of Sber (Anti-fraud. AI Core).

• Nomination "Best AML Solution". Winner – Alfa-Bank | AML Platform.

• Nomination "Best InsurTech Solution". Winner – Renaissance Insurance Group | “Business2Partners Activating Communications System”.

• Nomination "Consumer Lending Innovation Award". Winner – Alfa-Bank | Project for implementing AI to approve credit cards on the website outside the authorized zone.

• Nomination “Personal Finance Innovation Award.” Winner – CASHMOTOR | Mobile application Cashmotor.

• Nomination “Digital Mortgage Innovation Award.” Winner – Alfa-Bank | Solution “Remote Mortgage Transaction from Alfa-Bank from Anywhere in the World”.

• Nomination “B2B Payments Innovation Award.” Winner – ITQ Group | Solution “Payment Engine 2.0”.

• Nomination “Banking Innovation Award.” Winner – Alfa-Bank | Product “Flexible Alfa-Card”.

• Nomination “InsurTech Innovation Award.” Winner – Renaissance Insurance Group | Project “Rating of Auto Repair Shops”.

• Nomination “Fraud Prevention Innovation Award.” Winner – Sberbank | Project “Knowledge Library ‘Kibrariy’”.

• Nomination “Mobile Bank Innovation.” Winner – Alfa-Bank | Project “Immersive Features of Alfa-Online Mobile Web Bank”.

• Nomination “Retail Banking FinTech Project of the Year.” Winner – Ingosstrakh | Project “INGO Ecosystem”.

• Nomination “Corporate Banking Fintech Project of the Year.” Winner – Alfa-Bank | Project “Mobile Service for Top Managers Alfa-Boss”.

• Nomination “Best Use of Blockchain in FinTech.” Winner – Sberbank | Project “Development of Products on Sber’s ComUnity Blockchain Platform”.

• Nomination “Best Website of Fintech/Insurtech.” Winner – Renaissance Insurance Group.

• Nomination “Phygital Project of the Year.” Winner – Alfa-Bank | Project “Phygital Club of Alfa-Online Ambassadors”.

• Nomination “Best Acquiring Solution.” Winner – Your Payment Guide | Solution “Acquiring Management Platform”.

• Nomination “Best Open Banking API.” Winner – Alfa-Bank | Project “Alfa-Bank's Embedded Finance for Partner Integrations”.

• Nomination “Team of the Year.” Winner – Avito.

• Nomination “FinTech Visionary of the Year.” Winner – Vladimir Kitlyar | Alfa-Bank.

Grand Prix of the competition:

• Grand Prix “FinTech Mobile App of the Year”. Winner - Sberbank | Project “Mobile App Portal DA”.

• Grand Prix “Fintech Corporate Digital Bank of the Year”. Winner - Alfa-Bank | Project “Internet Bank for Business”.

Congratulations to the winners!

Statistics from the competition:

A total of 102 projects were nominated from 84 participating companies. The shortlist included 63 projects, of which 21 became winners in various categories.

Winning projects and companies at MarTech Star Awards Russia 2024:

• Nomination “Best Ad Analytics Solution.” Winner – “Customized analytical solution for optimizing TV placement effectiveness and its impact on FMCG brand sales” | Joint project by Group4Media, Dialog.X5, and beeline.

• Nomination “Best AdTech Solution.” Winner – “Adtech platform for monetizing online traffic Smart Placement Ad” | Retail Rocket Group.

• Nomination “Best Content Marketing Solution.” Winner – “Catch the Neurodragon!” | MegaFon.

• Nomination “Best Conversion Optimization Solution.” Winner – “M360 – conversion ecosystem for TV planning with simultaneous optimization for reach and conversion to sales” | Group4Media.

• Nomination “Best Interaction Data Analytics Solution.” Winner - “Customized analytical solution for optimizing TV placement effectiveness and its impact on FMCG brand sales” | Joint project by Group4Media, Dialog.X5, and beeline.

• Nomination “Best Analytics Platform.” Winner – “CAT Ads Detector – Smart analytics module for advertising activity on marketplaces” | Easy Commerce.

• Nomination “Best Predictive Analytics Platform.” Winner – “Predictive Calculator” | Cube x D Innovate Group.

• Nomination “Best Marketing Automation Solution.” Winner – “[m]Screens – TV Scheduling” | Group4Media.

• Nomination “Best MarTech Solution.” Winner - “CAT Ads Detector – Smart analytics module for advertising activity on marketplaces” | Easy Commerce.

• Nomination “Best Sales Enablement Solution.” Winner - “CAT Ads Detector – Smart analytics module for advertising activity on marketplaces” | Easy Commerce.

• Nomination “Innovation Award for AdTech.” Winner - “Predictive Calculator” | Cube x D Innovate Group.

• Nomination “Innovation Award for Analytics.” Winner – “E-SOV – Platform for monitoring advertising activity in online stores” | OMD OM Group.

• Nomination “Innovation Award for Marketing Automation.” Winner – Revolutionary MarTech platform enhancing marketing efficiency through process automation and quality transformation approaches | Levvel.

• Nomination “Best Use of MarTech for Employee Engagement.” Winner – Project “Development of a loyalty program for employees in the Cofix Connect mobile app” | Retail Rocket Group.

• Nomination “Best Use of MarTech for Sales Enablement.” Winner – Project “Conversion TV ecosystem of Dodo Pizza” | Group4Media.

• Nomination “Best MarTech Transformation Project of the Year.” Winner – Project “Vehicle Aggregator (VAS)” | Gazprombank Autoleasing.

• Nomination “Best Technology Combination.” Winner – Project “New ingredient to increase conversion rates of Dodo's TV campaigns” | Group4Media.

• Nomination “Data-driven HR.” Winner – Project “Data-driven HR: Development and implementation of an HR strategy based on deep data analysis” | Media Instinct Group.

• Nomination “Best Use of MarTech for Charity Initiative.” Winner – Project “How researchers help make schools safer” | Group4Media.

• Nomination "Marketer of the Year" | Mikhriniso Nigmatullina (Vista Print).

Grand Prix of the competition:

• MarTech Company of the Year – Group4Media.

• MarTech Solution of the Year - “E-SOV – Platform for monitoring advertising activity in online stores” | OMD OM Group.

Congratulations to the winners!

The award ceremony took place in Dubai, UAE as part of the Loyalty & CX Gulf’24 forum.

This year, 54 projects from 17 companies from five countries were submitted to the competition. 18 applications scored maximum points in the nominations and became winners.

The list of winners based on the final voting results:

• Best Loyalty Program - Financial Sector – Arctic Capital Broker Limited(Mauritius).

• Best Loyalty Program - Telecom Sector – e& (UAE) – Loyalty program “Smiles”.

• Best Loyalty Program – Food Retail – Majid Al Futtaim (UAE) – Loyalty program “Share”.

• Best Loyalty Program – Non-food Retail – Apparel Group (UAE) - Loyalty program “Club Apparel”.

• Best Loyalty Program – Petrol Stations – Emarat General Petroleum (UAE) - Loyalty program “EmCan”.

• Best Cobranding Loyalty Program – Ingosstrakh (Russia) - Project “Ingo Ecosystem”.

• Emotional Connection – ENOC (UAE) – Loyalty program “Yes Rewards”.

• Best Use of MarCom – PSB (Russia) - Project “Analytical CRM platform "Communication Center PSB"”.

• Best Loyalty Program Marketing Campaign – beeline (Russia) - Loyalty program «Soty»).

• Start of the Year – Emarat General Petroleum (UAE) - Loyalty program “EmCan”.

• Gamification of the Year – beeline (Russia) - Project “ Gamification stack of products”.

• Best CX in Financial Sector – PSB (Russia) - Project “Retail Credit Workflow 2.0”.

• Best CX in Healthcare – Medcare Hospitals & Medical Centres (UAE) – Project “From Transaction to Experience”.

• Best Use of Customer Feedback and Insight - Medcare Hospitals & Medical Centres (UAE) – Project “ Feel what they Feel, Hear what they Hear”.

• CX Innovation of the Year – PSB (Russia) – Project “Digital Self-Service Office (Video banker)”.

• Loyalty Solution of the Year – beeline (Russia) – Joint project beeline & Accelera: Integrated solution for loyalty program processing and gamification.

• Person of the Year in Loyalty Marketing – Paula Thomas (Let’s Talk Loyalty и LoyaltyTV).

• CX Team of the Year – Medcare Hospitals & Medical Centres (UAE).

Congratulations!

Imitation is the sincerest form of flattery, so we are delighted today to be joined by another loyalty podcaster, who told us that he was inspired by Let's Talk Loyalty and wanted to create something similar, but in Arabic. ⁠Loyalty Bl Arabi⁠ is a podcast about our industry in the GCC (Gulf Co-operation Council) and MENA (Middle East and North Africa) regions.

Our guest, ⁠Nizar Al Qabbani⁠ is a Certified Loyalty Marketing Professional, and an actuarial graduate, so naturally he’s fascinated with data – in particular, creating value from unused data, a situation he sees occurring too frequently. Today Nizar shares his loyalty background and insights, and also some of the trends he is seeing in loyalty in the Arab world. Listen to enjoy our conversation with Nizar Al Qabbani, co-Founder and podcast host of Loyalty Bl Arabi.

"Today’s episode is available as audio as well as video on ⁠Loyalty TV.⁠

Our guest today really opened our eyes to the massive loyalty market in Russia, including the breadth of programs there, in what sounds to be quite a sophisticated market.

⁠Vlad TREVES⁠ and his team have built over sixty programs in Russia, Europe, The Ukraine and Vietnam across retail, hospitality, banking as well as coalition programmes in many of these markets.

Now they run an international community of marketers offering loyalty and CX events, research and training courses, as well as the ⁠Russian Loyalty Awards⁠.

In this episode, Vlad shares insights from his loyalty career, and announces the details of the Loyalty and CX Conference and The Global Loyalty Awards event that his team are running for the first time in Dubai in January 2024.

We hope you enjoy listening to these loyalty marketing insights from Russia."

LoyaltyTV

The Global Loyalty & CX Awards established in 2023 by Spectrum350 - an international community of hybrid marketers, understanding that the modern marketing is deeply integrated with IT.

The purpose of the The Global Loyalty & CX Awards is to:

• Recognise companies who develop and implement innovative solutions and cases to improve customer experience and grow loyalty.
• Communicate best on market solutions and cases to Spectrum350 members and partners.
• Establish continuous experience exchange and pooling the competencies among our members.

Project entry criteria for The Global Loyalty & CX Awards'23 competition:

1. project implementation / product rollout must have gone live and be actively used by the business or organisation between 2 and 18 months before the award submission;

2. both customers and Implementation partners (or agencies) on behalf of customers may apply;

3. each nominee may apply in several categories.

The following criteria weighting will guide the jury during judging rounds.

For products each entry is evaluated on:

• Product Functionality (30%).
• Competitive advantages (20%).
• Business benefits (50%): What business benefits have been achieved as a result of the implementation?

For cases each entry is evaluated on:

• Project Concept (30%): How strong, breakthrough, unique and relevant is the concept?
• Creativity (20%): How engaging is the entry?
• Business benefits (50%): What are the quantitative indicators confirming the success of the project.

Each nominee should complete an application form and send it together with the supplemental documentation by email: awards@spectrum350.org, and pay an entry fee.

Final Entry Deadline: December, 24 2023.

The Award Ceremony will be held on January 16, 2024 in Dubai, UAE during the "Loyalty & CX World'24" conference.

More details on: http://loyaltyglobeawards.com

This year, 214 projects were submitted from 101 companies. 55 projects received the highest scores in their categories and became winners.

Here is the list of winners based on the final voting:

• Grand Prix of the competition (Jury's Choice) – Leader in the loyalty marketing market in Russia – NSPK JSC (Loyalty program for "Mir" cardholders).

• Grand Prix of the competition (Public Voting) - Leader in the loyalty marketing market in Russia – SberSpasibo (SberSpasibo program).

• Grand Prix of the competition – Most Customer-Centric Company in Russia – Coffeemania.

• Best Loyalty Program in Financial Sector – The award was shared by VTB Bank's loyalty program "Multibonus" for individuals (Transformation of VTB's loyalty program "Multibonus") and VTB's solution for businesses (Loyalty program for medium and small business clients "VTB Business League").

• Best Loyalty Program in Telecom Sector – The award was shared by Gazprombank Mobile(Loyalty program "Being Together") and beeline (Program "Appers and Hives"). The "Being Together" program, which allows subscribers to receive a discount on their subscription fee based on their activity using Gazprombank's card, has won this nomination for the third consecutive year.

• Best Loyalty Program in Food Retail – Retail Chain Magnit (Project "Stickers: instant-win promotion for customers of all Magnit formats").

• Best Loyalty Program in the B2B Segment – The award was shared by Gazprombank Autoleasing(Project "Fuel Loyalty Program for Clients" - a joint project of Gazprombank Autoleasing and Gazpromneft-Regional Sales) and Alfa-Bank (Loyalty program for entrepreneurs "Money on Top").

• Best Coalition Loyalty Program – X5 Club ("X5 Club" - updated loyalty program for retail chains and businesses of X5 Group).

• Best Mobile Loyalty Program – Retail Chain Magnit (Project "Enhancing the value of the virtual loyalty card for customers in the Magnit app: promotions and discounts").

• Best Collectible Loyalty Program – Retail Chain Pyaterochka (Promotion "Dinosaurs in Pyaterochka").

• Best Short-term Loyalty Program – beeline (Game "New Year Movement").

• Best Co-branding Loyalty Program – The award was shared by Gazprombank Mobile ("Fuel for Communication" – joint loyalty program of Gazprombank Mobile and Gazpromneft gas stations) and Ingosstrakh (Project "INGO Ecosystem").

• Best Project for Creating Emotional Connection Between Brand and Customer – Retail Chain Pyaterochka (Project "Community Centers").

• Best Employee Loyalty Program – Tutu.ru (Project "Employee Loyalty Program").

• Best Loyalty Program Using Plastic Cards – Bank "Saint Petersburg" (Bonus loyalty program "BRIGHT").

• Payment Card of the Year – The award was shared by Gazprombank (UnionPay Debit Card from Gazprombank) and VTB (Virtual Business Card "Mir" from VTB).

• Best Travel Card – Gazprombank (UnionPay Debit Card from Gazprombank).

• Best Card for International Purchases – Gazprombank (UnionPay Debit Card from Gazprombank).

• Best Cashback Program for Banking Products – The award was shared by Multibonus (Project “Transformation of VTB's Loyalty Program 'Multibonus'”) and SberSpasibo (Loyalty Program “SberSpasibo”).

• Award for Effective Use of Social Media in Loyalty Programs – SberSpasibo (Project “Telegram Channel for the Loyalty Program 'SberSpasibo'”).

• Award for Effective Use of CRM in Loyalty Programs – Pharmacy Chain 36.6 and GORZDRAV with support from “GlowByte” (Project “Effective Use of CRM in the Loyalty Program 'Club of Healthy People 36.6' and GORZDRAV”).

• Award for Effective Use of Marketing Communication Systems – PSB (Project “Analytical CRM Platform 'PSB Communication Center'”).

• Award for Best Rewards Catalog – Alfa-Bank (Project “Loyalty Program for Entrepreneurs 'Money on Top'”).

• Best Advertising Campaign Promoting a Loyalty Program – beeline (Promotion of beeline's game “Rock, Paper, Scissors” – a special project in Minecraft).

• Best Marketing Campaign Implemented within a Loyalty Program – Gemotest Laboratory(Promotion “Gemotest Country”).

• Best Project for HR Automation / Corporate Loyalty – Tutu.ru (Employee Loyalty Program).

• Best Project for Building Internal Corporate Loyalty – The award was shared by BetBoom (Project “Motivational Program for Employees of BetBoom's Ground Network Clubs – 'The Best on Earth'”) and beeline (Project “30 Years of beeline”).

• Startup of the Year – Best New Project in Loyalty Marketing – JSC “NSPK” (Loyalty Program for 'Mir' Cardholders).

• Innovation of the Year – Technological Breakthrough in Loyalty Marketing – X5 Club (“X5 Club” - updated loyalty program for retail chains and businesses of X5 Group).

• Gamification of the Year – Best Loyalty Program Using Gaming Techniques – The award was shared by beeline (Project “Beeline Gaming Section”), Retail Chain Auchan (Project “Use of Gamification in the Auchan Loyalty Program Mobile App”), and SberSpasibo (Project “'Catch Me on a Word' – Linguistic Puzzle Game”).

• Best Customer Experience in the Financial Sector – PSB (Project “Unified Credit Limit”).

• Best Customer Experience in B2B – The award was shared by SberSolutions (Service “My Accounting Outsourcing”) and Gazpromneft-Regional Sales (Project “Quality Guarantee Sign 'Gazprom Neft'”).

• Best Customer Experience in Telecom – Tele 2 Russia (Project “Loyalty Program 'More'”).

• Best Customer Experience in Interaction with the Manufacturer's Brand – Gazpromneft-Regional Sales (Project “Quality Guarantee Sign 'Gazprom Neft'”).

• Best Multichannel Customer Experience – Coffeemania (Project “#MYCOFFEEMANIA Loyalty Program”).

• Best Customer Experience Management Strategy – Gazpromneft-Regional Sales (Project “Quality Guarantee Sign 'Gazprom Neft'”).

• Measurable Changes – Ingosstrakh (Project “Implementation of a System for Collecting and Processing Customer Feedback to Change Processes”).

• CX Innovation of the Year – PSB (Video Banker Product – a software and hardware complex for remote customer service via video call).

• Solution of the Year – beeline (beeline and Accelera: Solution for Implementing Loyalty Program Processing and Gamification).

• Vendor of the Year – NORBIT, part of the LANIT Group (RightWay - marketing automation platform, managing loyalty programs and consumer behavior).

• Visionary of the Year – Dmitry Khasanov.

• Technological Visionary – Anton Alikov.

• Person of the Year in Loyalty Marketing – Nikita Prokhorov.

• Professional of the Year – Ksenia Manaeva (EGIS-RUS).

• Team of the Year – Bank "Saint Petersburg".

Sincerely congratulate the winners!