The awards are open to organisations, brands, agencies and technology providers delivering outstanding loyalty, customer experience and engagement initiatives.

Submissions are evaluated by an independent international jury based on:

• strategic clarity
• innovation
• quality of execution
• measurable business impact

Who Can Enter
Entries may be submitted by:

• Brands and organisations operating loyalty or CX programs
• Marketing, CRM and CX teams
• Agencies and solution providers acting on behalf of clients
• Technology vendors implementing engagement platforms
• Partnerships delivering joint initiatives

Both client-side and partner-side submissions are encouraged.

Eligibility
Entries must relate to initiatives that have been implemented, launched or significantly developed within the eligibility period of the current awards cycle.

Eligible initiatives may include:

• loyalty programs and engagement platforms
• marketing and customer engagement campaigns
• CX transformation initiatives
• technology implementations supporting loyalty or CX
• gamification and behavioural engagement programs

Entries may represent either ongoing programs or specific initiatives.

Entries should:

• demonstrate measurable results and business impact
• include clear supporting evidence (data, KPIs, outcomes)
• reflect real-world implementation rather than conceptual proposals

Submission Method

Entries are submitted via email using the official entry form.
Download the entry form, complete your submission and send it to:
📩 awards@spectrum350.org

Your submission should include:

• completed entry form
• supporting materials (if applicable)
• clear evidence of results and impact

For detailed guidance, download the Entry Guide.

Submit your initiative for evaluation within the Loyalty & CX Awards Central Asia framework and position it within a structured industry benchmark.

Submit Your Entry →
via email submission