The submission platform opens and participants can begin preparing and submitting their entries.

Organisations may submit entries across multiple categories.
Early preparation is recommended for complex or multi-category submissions.

This is the first submission milestone offering reduced entry fees.

Participants are encouraged to submit early to benefit from discounted pricing, additional preparation time and the opportunity to refine submissions ahead of later deadlines.

This is the main entry deadline for the awards cycle.

Entries submitted during this period are accepted at the standard submission fee and should be fully prepared for evaluation.

This is the final opportunity to submit entries.

Submissions at this stage may be subject to a late entry fee and have limited time for further refinement before evaluation.

Following the close of submissions, the international jury panel begins the evaluation process.

Entries are independently reviewed and scored by multiple jury members in accordance with the official judging framework.

The highest-scoring entries are selected as finalists and announced publicly.

Shortlisted organisations receive international recognition and increased visibility ahead of the final awards announcement.

The winners are officially announced during the awards ceremony.

The ceremony recognises organisations, teams and professionals demonstrating excellence in loyalty, customer experience and engagement.

Winning and shortlisted entries are promoted through awards channels, media partners and industry networks.

Selected winners may be featured in case studies, reports and industry showcases to extend visibility and impact.